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DOI:
https://doi.org/10.47909/Keywords:
augmented reality, tourism, tourism managementAbstract
Introduction: tourism can be considered as one of the largest developing industries in the economy. Augmented reality emerges as a promising option for this sector; Its potential to add value to organizations helps develop stronger relationships, improve functions, processes and communications. The objective was to characterize the use of augmented reality in tourism.
Method: 20 articles in Spanish and English were reviewed, from Scopus, ScienceDirect, Springer, using as keywords: augmented reality, tourism, tourism management, with more than 50% from the last five years.
Results: five dimensions of value provided by AR in tourism are recognized, including marketing, economic, tourism, epistemic and organizational. Its main uses are through applications and websites assisted by portable devices. It allows the target markets to be better segmented and improves their satisfaction with the visit, increases interaction with the destination and ensures obtaining information in real time that can mean improvements for modalities such as heritage, nautical, nature tourism, among others. It provides sensory stimuli, develops cognition and increases immersion, positively influencing the quality of the experience.
Conclusions: its impact can change travel behaviors, decision making and information search. It ensures greater enjoyment of the experience by providing independence, security and accessibility to tourism services, however, the evidence on its value and the degree of acceptance is not yet clear.
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References
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